Pillar 01 — Brand
Brand
Naming, identity, positioning and design for hospitality businesses of every size — whole brands, and the outlets and sub-brands inside them.
Who you’re for, why you win, and how it looks — settled before anything gets built.
Whole hotel and hospitality brands; F&B concepts, spas, sports clubs, kids and teens clubs, villa and suite concepts inside them. We name things, position them, design them and write the guidelines a team can actually follow.
- Naming a new restaurant, hotel, studio or product
- Logo and full visual identity — colour, type, applications
- Brand strategy and positioning: who you’re for, why you win
- Concept development for a new outlet or sub-brand
- Menu design, signage, uniforms, collateral and touchpoints
- Brand guidelines a team can actually follow
- Rebrand or refresh of a tired identity
- Brand architecture: how outlets relate to the master brand
- Launch campaign concept and creative
- Brochure and collateral design
- Packaging design for print
- Presentation and deck design
- Copy and content writing for all channels